In December, people shop a lot. The first half of December is filled with festive spirit, frantic cleaning, and gift shopping.
- 2024-12-02 17:00:00
In December, people shop a lot. The first half of December is filled with festive spirit, frantic cleaning, and gift shopping.
Since Christmas is a very family-oriented holiday, learn how to communicate with your customers through SMS during the holidays without interrupting their time with loved ones.
From gifts of all kinds to electronics and food products, it’s hard to find an industry that doesn’t see increased sales during the holiday boom.
During this time of year, well-crafted Christmas messages prove to be extremely beneficial for businesses, with their effectiveness hard to match compared to other forms of communication. Below, you’ll find some top SMS marketing campaigns and examples of holiday and New Year promotions!
What to Consider When Sending SMS Ads During the Holiday Season
Don’t Be Annoying: Don’t overdo the frequency and directness of your messages. The holidays are a unique time, and you don't want your company to be remembered as an unwanted guest.
Customer Service via Mobile Channel
Naturally, during the Christmas season, consumers want to sort out many things at once, without any complications. This often involves strong emotions—both positive and not so positive, especially when an order from your store is delayed or other issues arise.
To better handle critical moments, some companies launch an additional customer service channel. SMS notifications are an excellent tool because they are quick and reach the recipients directly.
Although it can be quite challenging to explain and rely on understanding, it’s worth informing customers politely, apologizing for delays, and offering some form of compensation.
In pre-Christmas communication, focus on openness, respect, and courtesy. In case of problems, keep calm to avoid escalating the situation.
Best Times to Send SMS Campaigns to Customers
If you have a database of customers who have made purchases from your store over the past year, the holidays are the perfect time to remind them about you. Many people don’t have a specific idea for Christmas gifts, so it’s good to select and suggest products from your range that would be suitable.
Increase Sales with Christmas SMS Marketing Campaigns
A Christmas SMS campaign can be the decisive factor that leads a customer to complete their order.
However, remember to plan and execute your SMS campaign well in advance. What’s the point of presenting a perfect gift idea to a customer a week before Christmas if your competitors have already reached them with an offer including a free gift?
Social Media as Part of the Campaign
Platforms like Facebook, Instagram, and TikTok can help you find new customers and remind them about the offers you’ve prepared for the holidays.
Promotions and flash sales on social media, as well as email marketing campaigns, are common ways to boost engagement and increase sales for online stores. Don’t underestimate other communication channels—instead, integrate everything at your disposal.
