If you want to survive on the competitive battlefield of business, you must stay abreast of the latest trends affecting your industry – to be one step ahead of everyone else.
- 2024-09-09 11:30:00
If you want to survive on the competitive battlefield of business, you must stay abreast of the latest trends affecting your industry – to be one step ahead of everyone else.
From chatbots to 5G networks, the world of communication technology has reached new heights. Everything is so dynamic, and the truth is, only those who adapt quickly and effectively survive.
Super apps, artificial intelligence, and virtual reality are just a few trends we can expect to develop in the coming years.
Let’s take a closer look at how these tools and technologies will contribute to the future of business and consumers.
Super Apps: One App to Manage Everything
Users spend a significant amount of time in “super apps,” also known as mobile or web applications that provide multiple services. The most popular examples include WhatsApp and Viber.
Super apps simplify business operations by allowing employees to handle all customer interactions in one place.
Omnichannel communication platforms, like Omnilinx, integrate their teams within these apps, providing access to the history of customer interactions, enabling faster resolution of incoming queries. Interestingly, the popularity of these apps is driven mainly by generations Y and Z, who prefer chatting over talking on the phone or wasting time browsing the internet.
Therefore, businesses that want to future-proof their communication strategy need to start building their presence in super apps.
Mobile Communication
Optimizing communication for mobile devices is essential. This goes far beyond just ensuring websites look good on mobile screens; it includes the use of SMS messaging, push notifications, and mobile apps for direct customer reach. These types of strategies allow for higher engagement.
Augmented and Virtual Reality
AR and VR technologies create immersive experiences that can significantly increase customer engagement. From virtual try-ons in fashion retail to virtual tours in real estate, these technologies offer interactive and engaging ways for users to connect more deeply with a business’s product. Therefore, the development of AR and VR will play an increasingly important role in B2C communication.
Social Commerce and Shoppable Content
Integrating shopping capabilities directly into social media platforms is revolutionizing e-commerce. Social commerce allows customers to make purchases without leaving their favorite social apps, streamlining the buying process. Shoppable posts, stories, and live streams make it easier than ever for brands to turn engagement into sales.
Sustainability and Ethical Communication
Consumers increasingly value sustainability and ethical practices. Brands that transparently communicate their commitment to these values will resonate more with their audience. Future B2C communication will likely emphasize sustainable practices, ethical sourcing, and corporate social responsibility initiatives to build deeper connections with their consumers.
By keeping an eye on these trends, you can adapt your communication strategies to meet the evolving expectations of consumers – creating stronger connections with them and ensuring long-term success.
