More Subscribers - More Sales: Double Your SMS Marketing List

Today, we present 5 tactics that will help you double the number of subscribers on your SMS marketing list, and along with that, your sales!

Here's why it's worth the effort!

SMSis a powerful channel for interaction between businesses and consumers, and anyone with a mobile device has the ability to send and receive text messages.

Not everyone checks their email regularly, but the phone is probably the first thing everyone checks in the morning right after they wake up.

Note - text messages have an almost 98% open rate.So, if you want to ensure that your message is seen by the customer, SMS is the way to go.

Of course, it's very important to know that sending unsolicited marketing text messages is illegal, and here's the hard part. You can't just send SMS messages to anyone you want – you must first obtain permission from the users.

So, let's look at the ways you can grab their attention and win them over as part of your legal list:

Offer exclusive deals and discounts only for your SMS list subscribers

Provide your SMS subscribers with offers they can't find anywhere else, making them feel special. For example, by running a holiday campaign offering free shipping exclusively for your SMS subscribers. Also, communicate that they will have the privilege of receiving periodic exclusive discounts.

Add a sign-up form to your website

Let all visitors to your website know how to join your SMS list. Experiment with embedding a sign-up form in a visible place on the site, and why not on the homepage, to make it even more accessible? You could add an SMS registration form at the bottom of the page you choose, in the sidebar, or through unobtrusive pop-ups on the website. If you're unsure where to place it, test and then measure the success of each registration form to see where you get the most conversions – finally, analyze the results and remove the forms that are not performing well.

Reach out to your existing email subscribers

Let your email subscribers know they can also receive SMS marketing messages. Offer different value to your email list from what they already have to encourage them to subscribe to both. For instance, if your email marketing list only receives holiday discounts, then your SMS list subscribers, on the other hand, will receive last-minute surprise offers. This will attract customers who want to buy your products at the lowest price to subscribe to both lists.

Offer bonuses at checkout

Offer a bonus at checkout (in-store or online) for customers who subscribe to your SMS list. Consider offering a 10% discount or a gift in exchange for their phone number. Note - at checkout. Yes, 10% discount coupons can also be attractive, but not as effective as the customer seeing a discount on a certain amount right before they pay with their credit card.

Reach out to your social media followers

Ask your social media followers to subscribe to your SMS list. These followers have already chosen to like and follow your brand, which means you’ve managed to build a connection with them – it’s worth sharing with them and trying to turn them into subscribers for another communication channel.