Although a standard SMS message can contain only 160 characters, and even just 70 in Cyrillic, you can easily add more content to your message. How?

  • 2025-02-26 10:30:00
Benefits of Shortened URLs in SMS Messages

Although a standard SMS message can contain only 160 characters and even just 70 in Cyrillic, you can easily add more content to your message. How?

With the advantage of the URL shortening feature

Your text can redirect recipients to a website, which is invaluable because it combines the benefits of SMS – a high open rate by recipients – with the benefits of a website, primarily providing access to rich media content. Two in one.

What exactly is a shortened link?

A shortened link is simply a short URL that redirects to a selected website, file, or app. A tool for this, for example, is Bitly.

Using such a tool significantly reduces the number of characters used, but more importantly, it provides you with key feedback on the effectiveness of your campaigns.

Where should the shortened link lead to?

  1. App

    You can include a shortened link that directs users to an app in a dedicated store (AppStore, Google Play, Windows Marketplace).

  2. Discount coupons

    If you have a special offer or promotion that can be used with a discount coupon or special promo code, you can send your users a link with more information, where they can view a landing page with the promotions or download a coupon to use later.

Mobica at Sales Club Conference 2025

  • 2025-03-12 10:29:00
On March 21, 2025, in the "Vitosha" Hall at Inter Expo Center, the fourth edition of the Sales Club Conference will take place—one of the leading business events that brings together entrepreneurs, managers, and professionals striving for growth and innovation.

Is my SMS campaign successful? Key performance indicators

  • 2025-03-05 13:30:00
Have you ever been so excited about launching an SMS campaign, creating great content, sending it out, and then… nothing? You don’t know if the result was worth the effort.

Benefits of Shortened URLs in SMS Messages

  • 2025-02-26 10:30:00
Although a standard SMS message can contain only 160 characters, and even just 70 in Cyrillic, you can easily add more content to your message. How?

How to Prepare Your Business for Valentine’s Day with SMS Campaigns

  • 2025-02-05 11:30:00
Valentine’s Day is one of the biggest holidays of the year when consumers actively seek the perfect gifts and experiences for their loved ones.

Phone codes around the world – how to know where the call is coming from

  • 2025-02-03 16:30:00
You might be familiar with this scenario – you receive a call from a number with a country code from abroad. If you're wondering how to respond to an international call, especially if you aren't expecting one or don't recognize the number, the short answer is – it's better not to answer.
Choose how to contact us.