Although a standard SMS message can contain only 160 characters, and even just 70 in Cyrillic, you can easily add more content to your message. How?
- 2025-02-26 10:30:00
Although a standard SMS message can contain only 160 characters and even just 70 in Cyrillic, you can easily add more content to your message. How?
With the advantage of the URL shortening feature
Your text can redirect recipients to a website, which is invaluable because it combines the benefits of SMS – a high open rate by recipients – with the benefits of a website, primarily providing access to rich media content. Two in one.
What exactly is a shortened link?
A shortened link is simply a short URL that redirects to a selected website, file, or app. A tool for this, for example, is Bitly.
Using such a tool significantly reduces the number of characters used, but more importantly, it provides you with key feedback on the effectiveness of your campaigns.
Where should the shortened link lead to?
- App
You can include a shortened link that directs users to an app in a dedicated store (AppStore, Google Play, Windows Marketplace).
- Discount coupons
If you have a special offer or promotion that can be used with a discount coupon or special promo code, you can send your users a link with more information, where they can view a landing page with the promotions or download a coupon to use later.
