In the dynamic world of business, communication with your clients is key to success. But what do you do when email – the primary tool for connecting with them – turns out to be ineffective?
- 2024-12-20 15:00:00
In the dynamic world of business, communication with your clients is key to success. But what do you do when email – the primary tool for connecting with them – turns out to be ineffective?
The good news is that there are numerous alternatives that are not only faster and more reliable but can also help you reach your clients more efficiently.
Each method has its own advantages and disadvantages, so you must decide which option is best suited for your business. Let’s get started!
But before that – why abandon email?
We have nothing against this communication channel, but emails have some drawbacks compared to other methods of transmitting information.
Emails can easily be deleted or forgotten, which can lead to missing or losing important messages.
It can be difficult to track who has read the email and who hasn't, which can lead to confusion. Moreover, email is a very slow form of communication. It often takes several hours or even days for the message to be delivered, let alone answered. Additionally, it's a very public form of communication. Messages can easily be forwarded to other users, which can lead to privacy issues or the dissemination of confidential information. So, let’s not waste any more time and explore what alternative options are available!
Take Advantage of WhatsApp and SMS!
One of the ways to inform your clients about various matters is by sending a message via SMS or WhatsApp. This is a quick and easy method that can be used for both urgent and non-urgent situations. Plus, it’s perfect for businesses with international clients.
Yes, it’s true that SMS messages are limited to 160 characters per message. This can make it difficult to provide detailed information, but fortunately, WhatsApp messages allow for up to 256 characters.
Make Phone Calls
If you prefer to talk to your clients rather than sending text messages in one way or another, you can always give them a call.
If you’re one of those companies that prefer to have a more personal relationship with your clients, this can be the most effective solution. Keep in mind that this method can be very time-consuming and might not be suitable for businesses with a large customer base. If you decide that it’s right for you, make sure you have a prepared call script in advance to get the most out of the conversation.
Post Updates on Your Company Blog or Website
If you want to inform your clients about a certain issue without reaching out to them individually, you can publish information on your company’s blog or website. This is a great way to show your clients that you are transparent and open to communication.
Use Your Social Media Channels
You can harness the power of social media to inform your clients about what’s happening in your company and mark progress. This method is perfect for companies that have a large number of followers.
